Privacy and Cookies Policy

Mum & More
Last updated: 12 November 2026

At Mum & More, your privacy matters.

We understand that career and leadership coaching can involve sharing personal experiences, professional challenges, ambitions and information about your work and family life.

We are committed to handling your information responsibly, securely and confidentially.

This policy explains what information we collect, how we use and protect it, how long we retain it and your rights under UK data protection legislation.

1. Who We Are

Mum & More is a trading name of NOW IS NOW LIMITED, a company registered in England and Wales under company number 15142798.

Registered Office: 83 Tollgate Road, Colney Heath, St Albans, AL4 0PX, United Kingdom.

Website: www.mumandmore.co.uk

Email: vicky@mumandmore.co.uk or victoria@nowisnow.co.uk 

ICO Data Protection Registration Reference: ZB820001

NOW IS NOW LIMITED is responsible for the personal information it processes as a data controller.

We manage personal information in accordance with applicable UK data protection legislation, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

2. What Information We Collect

Depending on how you interact with us, we may collect:

  • Your name, email address, telephone number and contact details.

  • Employment information, job title and professional background.

  • Information submitted through website enquiries and discovery calls.

  • Coaching questionnaires, assessments, session notes and development goals.

  • Coaching session recordings, AI-generated transcripts and summaries.

  • Personal circumstances voluntarily shared during coaching, including family responsibilities and workplace challenges.

  • Emails, voice messages and communications through WhatsApp, Voxer, Telegram and social media.

  • Information relating to bookings, invoices and payments.

  • Website usage information, including technical information collected through cookies where applicable.

Occasionally, clients may voluntarily share sensitive information, including health or wellbeing information.

We aim to collect only information necessary for the relevant purpose and treat sensitive information with particular care.

3. How We Collect Information

We may collect information when you:

  • Contact us through our website, email or social media.

  • Book or attend a discovery call.

  • Enquire about or purchase coaching services.

  • Complete questionnaires or professional assessments.

  • Participate in coaching sessions, workshops or programmes.

  • Communicate through email, WhatsApp, Voxer, Telegram or other agreed channels.

  • Participate in a recorded or transcribed coaching session.

  • Subscribe to marketing communications.

  • Provide feedback or testimonials.

We may also receive relevant information from an employer or organisation arranging coaching services, where appropriate and lawful.

4. How We Use Your Information

We use personal information to:

  • Respond to enquiries and arrange consultations.

  • Deliver individual, group and corporate coaching services.

  • Prepare coaching sessions, resources, summaries and action plans.

  • Communicate with clients and provide agreed support.

  • Manage bookings, payments and business administration.

  • Maintain appropriate coaching and contractual records.

  • Improve our services and client experience.

  • Send marketing communications where legally permitted.

  • Meet applicable legal, accounting and regulatory obligations.

We process personal information only where we have an appropriate lawful basis.

Depending on the circumstances, this may include performance of a contract, legitimate interests, compliance with a legal obligation or consent.

Where we process special category information, such as health information, we also identify an additional legal condition for doing so. Where explicit consent is required, we seek it separately.

5. Coaching Confidentiality

We recognise that coaching conversations can involve sensitive personal and professional information.

We aim to maintain a confidential and supportive coaching environment and limit access to personal information.

Where coaching is funded or arranged by an employer, we do not routinely share the detailed content of private coaching conversations with the employer.

Any agreed reporting arrangements, such as attendance, development objectives or programme feedback, should be explained in advance and handled in accordance with applicable legal and confidentiality requirements.

Confidentiality is subject to relevant legal obligations and any limitations set out in the applicable coaching agreement.

6. Recordings, AI and Digital Communication

To support our coaching services, we use digital technology and artificial intelligence (AI) tools, including Zoom recording and transcription features, AI note-taking applications and ChatGPT.

These tools may help us:

  • Record and transcribe coaching conversations.

  • Prepare session notes and summaries.

  • Identify agreed actions and development priorities.

  • Prepare for future coaching sessions.

  • Develop personalised coaching materials and resources.

We inform clients when recording or transcription is proposed and seek their permission before recording begins.

Information shared through email, WhatsApp, Voxer, Telegram and social media messaging may also be used where relevant to coaching and agreed client support.

We aim to minimise the amount of identifiable or sensitive information shared with AI services and review AI-generated outputs before using them in client materials.

Third-party technology providers may process information as part of delivering these services, subject to applicable data protection arrangements.

We take appropriate steps to protect personal information, including assessing relevant provider arrangements, security and international data transfers.

7. How We Store and Protect Information

We take reasonable technical and organisational measures to safeguard personal information.

These may include password-protected systems, restricted access, secure cloud storage, appropriate account security and careful management of coaching records.

Personal information may be held within our email systems, coaching documents, communication platforms, booking systems and other business applications.

We aim to work with providers that offer appropriate data protection and security measures.

We also take steps to assess and respond to personal data breaches, including notifying relevant authorities and affected individuals where legally required.

8. How Long We Keep Your Information

We retain personal information only for as long as reasonably necessary to deliver our services, maintain appropriate records and meet legal, contractual and regulatory obligations.

This may include coaching agreements, session notes, recordings, transcripts, questionnaires, emails and digital communications.

We undertake a formal review of retained personal information and coaching records at least annually.

During these reviews, we assess whether information remains necessary and securely delete or anonymise information that is no longer required.

Information may also be reviewed and deleted before the annual review where appropriate.

Different types of information may be retained for different periods depending on their purpose, sensitivity and applicable legal requirements.

Financial, contractual and business records may be retained for longer where justified.

9. Sharing Your Information

We do not sell personal information.

Where necessary, information may be shared with trusted third-party service providers who support our business operations.

These may include:

  • Website hosting and booking platforms.

  • Email and communication services.

  • Zoom, transcription and AI software providers.

  • Cloud storage and document-management services.

  • Professional assessment providers.

  • Payment processors and accountants.

  • Professional advisers and regulators where appropriate.

We aim to share only the information necessary for the relevant purpose.

Where providers process personal information on our behalf, appropriate contractual and security safeguards should be in place.

Some providers may process information outside the United Kingdom. Where this involves restricted international transfers, we use appropriate legal transfer mechanisms and safeguards.

10. Marketing Communications

We may occasionally share information about coaching programmes, workshops, career and leadership development, events and relevant resources.

We send electronic marketing communications only where permitted by applicable data protection and electronic marketing laws.

Where consent is required, we obtain it before sending marketing communications.

You can unsubscribe from marketing communications at any time by using the unsubscribe link provided or contacting us directly.

11. Your Data Protection Rights

Under UK data protection legislation, you may have the right to:

  • Request access to personal information we hold about you.

  • Ask us to correct inaccurate information.

  • Request deletion of information in certain circumstances.

  • Ask us to restrict certain processing activities.

  • Object to certain uses of your information.

  • Request data portability where applicable.

  • Withdraw consent where processing relies on consent.

You also have the right to object to the use of your personal information for direct marketing.

These rights are subject to applicable legal conditions and exceptions.

To exercise your rights, please contact us using the details below. We will respond within the applicable legal timescales.

12. Cookies Policy

Our website uses cookies and similar technologies. Cookies are small files containing letters and numbers that are stored on your computer, tablet or mobile device to support website functionality and improve your browsing experience.

Cookies do not typically contain information that directly identifies you, although some cookies may be linked to personal information.

We may use cookies to remember website preferences, support essential website functions and understand how visitors interact with our content.

Where enabled, analytics tools may help us monitor website traffic and improve the website experience.

Some cookies may be placed by third-party services integrated into our website.

Where required by law, we ask for your consent before placing non-essential cookies. You can refuse these cookies or withdraw your consent through our website's cookie preference controls.

You can also disable or delete cookies through your browser settings. However, disabling certain cookies may affect the functionality of our website.

Cookies are retained for different periods depending on their purpose. Details of the cookies actually used, including their purposes and durations, should be available through our cookie information or preference controls.

13. Complaints and the Information Commissioner's Office

If you have any concerns about how we collect, use or protect your personal information, please contact us via email at vicky@mumandmore.co.uk so that we can investigate and respond. 

You also have the right to complain to the Information Commissioner's Office (ICO), the UK's independent data protection regulator.

Information Commissioner's Office

Website: www.ico.org.uk

Our ICO Registration Reference: ZB820001

14. Changes to This Policy

We may update this Privacy and Cookies Policy to reflect changes in our services, technology, data-processing arrangements or applicable legislation.

The latest version will be available on our website.

Where required, we will inform individuals about significant changes to how their information is processed.

15. Contact Us

For questions about this policy or your personal information, please contact:

Mum & More
A trading name of NOW IS NOW LIMITED

Company Registration Number: 15142798

Registered Office: 83 Tollgate Road, Colney Heath, St Albans, AL4 0PX, United Kingdom.

Website: www.mumandmore.co.uk

Email: vicky@mumandmore.co.uk or victoria@nowisnow.co.uk 

ICO Data Protection Registration Reference: ZB820001